英國倫敦 – Media OutReach Newswire – 2026年3月30日 – 日前,De Beers集團於英國倫敦文化地標Maison Assouline舉辦了一場頌揚天然鑽石、藝術與愛意的盛會。活動中,De Beers集團攜手蘇富比隆重揭幕一顆重達28.88克拉的D色無暇稀世天然美鑽Jwaneng 28.88,,並為與Assouline聯合呈獻的里程碑式著作《A Diamond Is Forever: The Making of a Cultural Icon 1926-2026》舉行出版儀式。活動現場星光熠熠,全球各界名流與創意翹楚齊聚一堂,共同見證一幕幕璀璨時刻。
De Beers集團執行長Al Cook現場致辭,與蘇富比攜手揭幕稀世天然美鑽Jwaneng 28.88,並慶祝《A Diamond Is Forever: The Making of a Cultural Icon 1926-2026》新書發布
De Beers集團首席執行官Al Cook表示:「人類對天然鑽石的熱愛已有數千年的歷史。天然鑽石的美麗、堅韌與稀有使其成為地球上最珍貴的造物之一。在過去的一個世紀裡,De Beers集團將這份對天然鑽石的熱愛傳遞至世界各地。《A Diamond Is Forever: The Making of a Cultural Icon 1926-2026》與此次展覽,共同描繪了百年敘事、創意與匠心,致敬天然鑽石如何承載著跨越數十億年的故事,從地球深處,最終抵達珍視它們的人手中。我很榮幸能與Assouline及蘇富比攜手,延續天然鑽石的璀璨之夢。 」
此次揭幕適逢De Beers集團與精品書籍出版社Assouline聯合出版的《A Diamond Is Forever: The Making of a Cultural Icon 1926-2026》正式發布。天然美鑽的亮相與新書面世,共同見證了歷史性的文化時刻,向那句改變現代愛情與承諾觀念的經典宣言致敬——「鑽石恒久遠,一顆永留傳」。這句由美國廣告文案Frances Gerety於1947年首創的廣告語,現如今已成為現代文化中歷久不衰的理念之一。正值De Beers集團慶祝百年敘事與創意之際,本次活動亦為該宣言即將迎來80週年紀念奠定了基調。
過去與現在的對話,在藝術家Sophie Oppenheimer策劃的專題展覽中得以延續,展覽進一步探索天然鑽石與藝術之間的深刻連結。從藝術家Pierre Ino創作的《The Miracle of Love》(1955)與《Treasures of the Heart》(1956)等經典廣告作品,到英國著名畫家與版畫家Patrick Caulfield的《Engagement Ring》(1963),畫家Edward J. Burra的《Spanish Music Hall》(1932)以及藝術家Vik Muniz為荷里活傳奇女星Rita Hayworth創作的肖像並列展出,讓賓客沉浸於天然鑽石與藝術交織的世界中。
De Beers集團(De Beers Group)成立於1888年,是全球領先的鑽石公司,在鑽石勘探、開採、銷售和行銷方面擁有無與倫比的專業經驗。 De Beers集團及其合作夥伴在鑽石供應鏈僱用超過20,000名員工,以其產值以及其在波札那、加拿大、納米比亞和南非的開礦作業而言,De Beers集團為全球最大的鑽石生產公司。 創新是De Beers集團的核心策略,以此發展包括De Beers(De Beers London)和Forevermark永恒印記在內的品牌組合,以及其他開拓性解決方案,例如鑽石開採和可追溯性計劃GemFair和Tracr。 De Beers集團通過De Beers鑽石研究機構(De Beers Institute of Diamonds)提供教育和實驗室服務,並依託De Beers集團Ignite團隊推出多種鑽石分選、檢測和分類技術系統,為鑽石行業提供優質的服務和先進的技術。 De Beers集團致力於「創守永恒」的承諾,該承諾規劃了一套綜合完整的方法體系,指引著我們邁向一個更公平、安全、潔淨和健康、促進社區繁榮、環境得到保護的未來。 De Beers集團是Anglo American PLC集團的一員。 如需瞭解更多資訊,請訪問 www.debeersgroup.com。
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