根據 2025 年資策會 MIC 外送服務使用經驗調查,外送平台的使用比例隨年齡層下降而遞增;與此同時,全支付近七成會員集中於 30 至 59 歲。此次合作恰如其分地串聯起不同世代的使用習慣與需求,成功打造出涵蓋全齡、全場景的外送支付新生態。
全支付總經理游金榮表示:「這次與 foodpanda 的合作,是全支付在打造完整支付生活圈上的關鍵一步。我們觀察到,部分會員對外送服務仍存在『無信用卡無法付款』的痛點,特別是 Z 世代與高齡族群。透過全支付連結銀行帳戶,或於全聯、大潤發等通路進行現金儲值,會員即可輕鬆完成付款,有效降低進入門檻;此外,根據我們的交易數據,餐飲類交易筆數占比最高達六成,且會員使用時段高峰也集中在午餐與晚餐時段,與上班族的生活節奏高度吻合。會員地域分布呈現穩定擴張,六都合計占比約七成,全台各地皆穩定成長,顯示全支付已成為全民信賴的支付工具。」
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